When you purchase Tableau you will receive a welcome email that explains what you need to do to download and install the software. Use the included user name and password to log into the
Customer Portal so you can get the software and your product key. Follow the instructions below to download and install your products.
Step 1
Log in to the Tableau Customer Portal using your e-mail address and the password provided by Tableau.

If you have not received your login information, click the Help link.

Step 2
Click the My Keys link.

Note: If you are running Tableau Server in your environment, Tableau Desktop Professional must be a compatible version. If you need to use a past release, click the link for Alternate Download Site in the Customer Portal.
Step 3
In the Products Key column, copy the product key for the Tableau product you are installing.

Step 4
In the Product column, click the link to the product you want to download.

Step 5
Depending on your browser, do one of the following:
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In Internet Explorer, in the File Download - Security Warning dialog box, click Save and then select a location.

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In Mozilla Firefox, in the Opening [filename] dialog box, select Save File.

Step 6
When the download finishes, double-click the install file to begin the installation. Follow the on-screen instructions to install the product.
For Tableau Desktop, the first screen will look like the following:

For Tableau Server, the first screen will look like the following:

Step 7
When you are done installing Tableau, you will need to activate and register the product. Click Activate the product.

Step 8
Click the text box and press CTRL + V on your keyboard to paste your product key. You can also right-click in the text box and select Paste. When finished, click Activate.
Note: Repeat steps 1-3 to recopy the product key from the Customer Portal.

IMPORTANT: If you are upgrading versions and have paid your maintenance since the last time you completed offline activation, please contact Tableau Customer Service first. If you are working offline, please refer to the Offline Activation Help article for information on how to activate Tableau.
Step 9
Click Register to continue on with the registration process.

Step 10
Register the product by typing your Name, Company, Email address, and any other necessary information. Then click the Register button.

Step 11
When registration is successful, click Continue to start using the product. If you are installing Tableau Server, refer to the Server Online Help for more detailed instructions on installing and setting up the server. If you would like to set up a distributed environment you will need to return to the account center and download the Tableau Server Worker installer. The Server Online Help explains how to install and set up both your primary and worker machines for this kind of installation.
If you need additional assistance, please contact Tableau Customer Service.